FAQ

Lo/Be Story is a career coaching and personal branding service that helps professionals and students craft authentic career narratives, build standout portfolios, and design their next chapter with clarity and confidence.

We work with professionals and students from all fields—whether you’re advancing in your career, applying to graduate school, or looking to pivot into a new industry.

1. Career Coaching for Career Pivots

What it is: One-on-one coaching for professionals looking to change industries, roles, or career paths.

What you’ll get: Personalized strategy to clarify your next move Storytelling approach to connect past experience to future goals Action plan to execute your transition confidently

2. Job Application Strategy & Materials

What it is: Coaching and editing to help you stand out in competitive job markets.

What you’ll get: Resume and cover letter tailored to your narrative LinkedIn profile optimization for personal branding Interview prep with storytelling techniques

3. Graduate School Application Support

What it is: Guidance for students and professionals applying to master’s or PhD programs.

What you’ll get: Personal statement and statement of purpose development Application material review (essays, CV, portfolio if needed) Narrative coaching to align your story with program requirements

4. Portfolio & Personal Branding Design

What it is: Creative storytelling and design services to build your professional presence.

What you’ll get: Visual and narrative strategy for digital or print portfolios Personal branding consultation (messaging, tone, design) Story-driven portfolio layouts for academic or professional use

Career storytelling is the key to standing out. It turns your experiences into a powerful narrative that shows not just what you’ve done, but why it matters. Instead of listing job titles or degrees, you learn to frame your story in a way that connects your past achievements to your future goals. This makes you memorable to employers, admissions committees, and clients—because people hire and accept stories, not bullet points. With the right narrative, you can communicate your value clearly, build trust, and position yourself as the best fit for the opportunity you want.

Not at all. While many of our clients are designers and creatives, our approach works for professionals in every field—business, technology, education, healthcare, and more. If your career or academic goals require a compelling story—whether for a job application, a career pivot, or graduate school—we can help you craft a narrative that sets you apart.

Getting started is easy—and your first step is free. Book a 30-minute complimentary consultation through our Services Page. We’ll use this time to learn about your goals, answer your questions, and explore how we can help you move forward. From there, we’ll outline a clear plan tailored to your career or academic needs.